The right name captures the imagination and connects with the target audience.
It must be tireless, easy to say and remember; it means something and facilitates extensions between the idea and the logo. This helps marketing efforts to make a good communication and to make people remember it.
The first step to choose the name that alludes to the place and the luxury it represents is to brainstorm. The key words are deduced to express the exact meaning, the typographic choice will reinforce the meaning of the name of the identity through a style, and finally the choice of colors, is the part that is chosen very carefully to help maintain the two main ideas.